The DT Swiss brand began in 1994 through a management buyout from Marco Zingg, Maurizio D'Alberto and Frnnk Bockmann, who remain today as the three owners of the company. The company started out specialising in spoke production and quickly became known for their range of famous Hugi Hubs, still a favourite around the world today. After this, the DT Swiss Cycling brand really kicked off, and began operating in the USA and expanded its range to include rims, wheels and suspension forks. Now, the brand is becoming a market leader in carbon products, which has made the DT Swiss Cycling brand a firm favourite.