Mavic is a French bicycle parts manufacturer (its name an acronym for Manufacture d'Articles Vélocipédiques Idoux et Chanel), founded by Charles Idoux and Lucien Chanel.
Mavic is based in Annecy, France. Since the 1970s, the company has been an official partner and sponsor of the Tour de France.
The company manufactures, or has previously manufactured, wheelsets, hubs, brakes, mudguards, cassettes, chainrings, headsets, computers, chains, stems, bars, cranks, bottom brackets, and children's pedal cars, but it is best known for light alloy rims. Recently, the company has expanded into producing technical shoes and apparel for cyclists.
The company has employed innovative production with metals and especially alloys. Salomon had Mavic produce the edges for its skis and snowboards.
Mavic designed a spoke nipple mounted on the inside of the rim rather than from the tire side. This allows a rim to remain unpierced on the tire side with the exception of the valve hole. Less material is used in the rim. The Ksyrium wheelset was the first road to utilise this "fore" feature.
Mavic also offer their MP3 ‘crash replacement’ programme, your Mavic Wheels are covered for any accident, fall, or damage for 2 years