It's the first bar Clif made. Whole, all-natural, organic ingredients. Good nutrition. And great taste. Whether you're on a 150-mile bike ride or making your way through a long day, it's the energy bar for everyone.
When Gary Erickson went on a day-long, 175 mile ride with a friend, he has been quoted as saying "I could make a better bar than this!" referring to energy bars. To this day, Clif Bar energy products taste deliciously home baked; not least because Gary is still the owner of Clif Bar. Perhaps the most impressive thing about Clif Bar is their commitment to people, to community, and to environment. Clif Bar is a truly ethical company - with a truly tasty product. Clif Bar energy products are essential for anyone who is serious about cycling as they provide the required sustinance to complete the journey.