Elite are a popular manufacturer of cycling trainers, workstands and bottle cages. Elite began towards the end of the 1970s as manufacturers of bike training rollers and bike racks for vehicles. Elite entered the bicycle market as a brand with the idea of interpreting the needs of the cycle market by creating modern, original and practical products. In 1984, Elite was the first company in Europe to create and produce a roller with a posterior supporting stand, putting a milestone on the road of the development of this component. The bottle holder "Macan", which was introduced in 1987, revolutionised the basic concept of this accessory, with the introduction of new elements like for example the plastic covered head, to hold the bottle in place more firmly, or like the adjustable runners for the screws which fix things to the frame. Little by little, thanks to this continuous feeling for innovation and research, the bottle holder has also evolved: the "Ciussi" model with its characteristic anti-vibration side buttons, and the innovative "Patao" with its futuristic design are the most evident fruits.