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Northwave was founded by Gianni Piva in Montebelluna, Italy. Northwave first started out as a shoe manufacturer in the early 1980's, producing shoes for other companies. In the early to mid 1990's, after great success in the action sports industry, Northwave started to produce its own range of cycling shoes. “Place your trust in those like NORTHWAVE, who have always offered you the best, because for a cyclist, choosing NORTHWAVE means choosing the best for himself.”